Whirled Wide

The journey began with an in-depth market study and analysis of existing dessert brands, exploring their popular slang and unique identifiers. After careful consideration, we discovered the perfect name: Whirled Wide. This captivating title captures the essence of swirling, delightful desserts while also expressing the brand's ambition to cater to a worldwide audience and the joy of discovering diverse culinary delights from around the globe.
The simple line illustration depicting a mesmerising spiral not only represents the whirl of a delectable dessert but also symbolises the brand's reach, connecting cultures and flavours. To enhance the visual impact, we incorporated a gradient effect into the spiral, adding depth and dimension to the logo. The gradient subtly transitions from one colour to another, creating a sense of movement and dynamism. The Whirled Wide logo serves as a visual ambassador for the brand, inviting customers on a tantalising journey of flavours and experiences from around the world.