2022

The Yard Squad

This project entails the development of a brand name and logo for a versatile handyman company, specializing in carpentry, landscaping, and poolscaping services.

Print & Collateral

Iconography

Branding & Identity

Client /

Healthy Pools Australia

The brand logo takes on a minimalist line drawing-style, that conveys the essence of their services by incorporating a house with a hammer on the roof. The first phase of the project involved crafting a compelling brand name that reflects the company's expertise and resonates with its target audience, while emphasising reliability, craftsmanship, and versatility. The second phase centered around creating a visually striking and recognizable logo. The logo's minimalistic approach conveys professionalism, modernity, and simplicity.